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Soul MAchines
Lauren Randall catalyzed strategic breakthroughs at Soul Machines, positioning the company at the forefront of AI innovation in new verticals, paving the way for growth with other industry leaders. Leading Global Strategic Accounts, she pioneered entry into new verticals, F&B and Auto, securing contracts with industry giants like Heineken, BMW, Nissan, and PwC. By implementing a robust "land and expand" strategy and her strong relationship skills, she was able to infiltrate top organizations and expand Soul Machine’s SaaS product across departments within a single sales cycle. Lauren's strategic finesse and customer-first philosophy translated into a staggering $1M in ARR annually, reinforcing Soul Machines' dominance in the AI space and charting a new trajectory of growth.
walton family
Lauren Randall orchestrated a transformative initiative in partnership with Walton Family members & Runway Group, redefining the city of Bentonville as a nexus of innovation, leadership, fun, and family-friendly living. With her unparalleled strategic acumen and adept relationship-building, She attracted the world’s premier retailers (women-focused) and luxury hospitality groups, positioning Bentonville as an irresistible draw for top-tier talent. Lauren's contributions were key to advancing both the Walton Family and Runway Group's mission, significantly amplifying Bentonville's allure, particularly to women leaders, and marking a pivotal chapter in the city's evolution into a vibrant, innovative hub. Making it clear that Bentonville, Arkansas was a top destination to live, work and play.
Melonhopper
Lauren Randall propelled Melonhopper.com into a pastel fashion sensation, securing six-figure revenue from a single product in only three weeks, achieving 340% YoY revenue growth. Her adept sales strategy and swift ability to forge strategic partnerships with fashion powerhouses like Zappos, Dolls Kill, & Beserk, catapulted the brand’s visibility. Lauren's hands-on leadership spanned sales, client relationships, e-commerce, manufacturing & product development. Under her guidance, Melonhopper cultivated an intensely loyal fan base and redefined the niche of vibrant, magical fashionistas — earning acclaim from LA to Tokyo to London. Melonhopper's ethos of self-acceptance and inner beauty secured major media attention from US Weekly to Cosmopolitan Magazine.
Zappos
At Zappos.com, Lauren Randall redefined the Private Label Clothing division, rebuilding seven brands from scratch. Her leadership and strategic vision led to a 1100%+ revenue increase, surpassing goals by 211% and hitting high 7-figure earnings in year one. Her knack for forging over 100 manufacturing partnerships fueled product innovation tailored to Zappos' 'Best Customers'. For Zappos' first pop-up shop, Lauren masterminded the company’s “inventory-less” strategy and led all merchandising efforts of the 20,000 sq. ft space, achieving major PR wins and setting the tone for future retail experiences. Her creation of Zappos’ ‘Customer WOW!’ Program majorly boosted customer loyalty and sales, positioning record growth for Zappos’ Private Label portfolio of brands.